# Drop-in: Freedom Outfitting — new website

## Who / what
- **Client:** Andrew, owner of Freedom Outfitting (Phoenix, AZ)
- **Live site today:** https://www.freedomoutfitting.com (WordPress + Themify; Andrew feels it is **too plain**)
- **Goal:** Build a **new site from scratch** (hand-coded, **not** WordPress / not a template theme)
- **Domain:** keep `freedomoutfitting.com` (www redirect is fine)

## Design direction
- **Inspiration:** https://prideoutfitting.com
- Match the **feel**, not a clone:
  - Dark, premium, public-safety / fleet-upfitter look
  - Strong hero (photo and/or video), clean nav, confident typography
  - Clear service / audience buckets, gallery of real work, easy contact / quote path
  - Lots of breathing room; less “template brochure,” more polished brand site
- Do **not** copy Pride’s layout, logo treatment, wording, or assets
- Freedom already has brand assets (Arizona-shield logo, red/gold accents, desert/fleet imagery). Prefer evolving **Freedom’s** identity, with Pride-level polish

## Build approach (Chuck)
- Hand-built site (HTML/CSS/JS; PHP only if needed for forms/mail, same general style as Chuck’s other custom sites)
- No WordPress, no page builders, no stock theme kits
- Mobile-friendly, fast, clean URLs, working contact path
- Fix the “old leftover links / unfinished store” class of problems by building clean the first time

## Likely pages (starting point; confirm with Andrew)
1. Home
2. About
3. Builds / gallery (work examples)
4. Graphics (may deep-link or hand off to https://www.freedomgraphicsllc.com — confirm)
5. Services / capabilities (lighting, antennas, vinyl, upfitting, etc. — structure TBD)
6. Contact / Request a Quote
7. Products / shop — **in scope** (hand-built store + management; not WooCommerce). Details TBD with Andrew.

## Known issues on the current site (from prior audit; for context only)
- Hero/logo CTAs pointed at dead `.html` URLs (`home.html`, `contact.html`, `store.html`)
- Phone number mismatch across pages (`602-889-1405` vs `602-899-1405`)
- Cart/checkout/account pages 404 if online ordering is expected
- Privacy/Terms links were empty
- Content leftovers / unfinished WooCommerce setup

New build should not inherit those problems.

## Content / assets still needed from Andrew
- Final phone, email, address, hours
- Preferred nav labels and page list
- High-quality build photos / video (hero especially)
- Partner logos / manufacturers to feature
- Whether ecommerce is in scope for v1, or quote-only → **Store + management confirmed in scope**; still confirm catalog depth and payment provider with Andrew
- Any copy he wants kept vs rewritten

## Prior chat context
- Friendly website audits were done for Freedom Outfitting and Southwest Emergency; plain-English Word docs were sent to Andrew
- Andrew approved moving forward on a **new Freedom site**, Pride-inspired or fully original from scratch
- Southwest Emergency is a separate site unless Chuck says otherwise in this repo

## How to work in this repo
- Read and follow `governance.md` first (overrides defaults)
- Read this drop-in for project intent
- Wait for Chuck’s **Proceed** before creating or editing project files (except governance/drop-in when Chuck asked for them)
- Propose plan + file list in chat first; then build after Proceed
- English only; no em dashes in new writing

## First task when Chuck says go
1. Confirm page list + payment provider / catalog needs for store
2. Propose IA + visual direction (Pride-inspired Freedom original)
3. Scaffold the hand-built site and home page first